Paula Prahl, Senior VP of Communications, Public Affairs and Corporate Social Responsibility at Best Buy, said, “It is so difficult to measure reputation because it moves forward so very slowly and it is dramatic how fast you can lose it on one small issue.”
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GeoTagged, [N44.86306, E93.30562] It use to be true that executives needed media training, but not anymore. With every other person carrying a video device, all your employees are likely to be showing up on some blog or media outlet. What opportunity can this create for your organization?
I am not a professional marketer. I see social media as a way of saying “I see you”. It is really about recognizing there is someone on the other side of the conversation. Recognition involves three simple steps: 1) Listening. The bulk of people who engage in social media are doing so to talk first, [...]
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