Learn How to Market Like Google
Check out the new book by Aaron Goldman on what you can learn from Google on marketing.

Check out the new book by Aaron Goldman on what you can learn from Google on marketing.
Is your customer experience making you money? Costing you money? Do you know? Like a line of falling dominos, daily actions across your organization form a sequence of events that, if aligned correctly, build momentum and culminate in what every business wants-outstanding financial performance.
Video of a group of Americans that have stretch themselves for the benefit of others.
How does the way you show up and speak to your employees effect their engagement? This brief post will help you reflect on performance and people.
With a Tsunami of information hitting our society – what is needed to prepare us for decoding the news.
It is a struggle for leaders to think differently finding a balance between performance and people. This posts gives a small insight into this much greater issue.
Just because Hitler ruled does that mean he exhibited leadership?
Are you considering the impact of your organization in the world? Do you need to? What are your views, policies, and consideration beyond market optimization?
Leadership books, blogs, and journals constantly stress the importance of trust. If you’re not trustworthy, they say, why would anyone follow you? While trustworthiness is certainly very important as a leader, it’s also very important that YOU trust your co-workers. Exceptional leaders use questions 70 to 80 percent of the time to increase alignment, engagement, [...]
Exceptional leaders use questions 70 to 80 percent of the time to increase alignment, engagement, and accountability among their co-workers. Without trust it is unreasonable to expect you would ask one of your co-workers anything of value because in your mind you will clearly be judging or discounting their answers. To think that trust is singularly defined in it’s qualities is like being an Eskimo’s and believing there is only one type of snow (Just reusing and urban legend to make the point – although no truth to Eskimo’s having 400 words for snow – I love how sticky these ideas are). In this series we will examine the 7 C’s of Trust: Capability, Commitment, Capacity, Connection, Commonality, Character, and Consistency.
When you are in the family business make sure you check the fine printing on the crest. It may not be what you thought you signed up for…
Are you the only sane person in your organization or are you the insane one?
Leading at the top is letting go, having faith and knowing that if you fully show up your voice will be heard. Poem from David Whyte.
Video about the darker side of a sunny disposition. Are you creating a blind spot by always imaging the best?

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