By Gary Cohen
on July 12th, 2012
Both your résumé and your bio should tell a story–one with a beginning, middle, and an end. Where did you come from, where are you now, and where do you want to go?
Many HR reps spend two minutes or less per application, so your story must be compelling and consistent–across all media. Your web site, social media profiles, and portfolios (if you have them) should all tell parts of the same story. Prospective employers and customers (particularly if you’re a designer, entrepreneur, or creative) will check for consistency and quality wherever they can.
Be artful, but truthful. A study done by the Society for Human Resource Managers revealed that 53% of résumés contain lies of some sort. Don’t get caught up in a lie.
Update your résumé and/or bio regularly, so that you know your story well and can communicate it effectively and accurately to others.
Career Move Mindset (Part 1)
Three Steps to Discover Your Values (Part 2)
Discover Your Strengths (Part 3)
Assess Your Leadership Style (Part 4)
Discover Your Hedgehog (Part 5)
Activate Your Goal (Part 6)
Resume Recommendations (Part 7)
Creating a Personal Marketing Plan (Part
An Avatar Is Worth a 1,000 Words (Part 9)
Work to Do Before You Network (Part 11)
Boost Your Savvy via LinkedIn (Part 12)
Put Facebook to Work (Part 13)
Increase Your Klout Score (Part 14)
4 Informational Interviewing Tips (Part 15)
Create a Personal Brand (Part 16)
4 Ways to Improve Your References (Part 17)
4 Tips for Working with Search Firms (Part 18)
About the Author
Gary Cohen is a highly-skilled Executive Coach, Leadership Author, Trainer, and International Keynote Speaker. His clients range from entrepreneurial CEOs of the nation’s fastest-growing companies to executives of global 100 companies. He differentiates himself from traditional (psycho/therapeutic) executive coaches by bringing a vast amount of business experience as a former Founder / President of one the Nation’s Fastest growing companies. He is the author of Just Ask Leadership: Why Great Managers Always Ask the Right Questions (McGraw Hill). Gary B. Cohen Full Bio