Leaders Motivate To Action

How do I generate a sense of urgency?

When the Spanish conqueror, Cortez, ordered his crew to fight the Aztecs in Mexico, he met resistance. After all, his crew was grossly out numbered. What was the incentive? Once they were ashore, Cortez set fire to his own ships. With that act, he changed the question from “Why should we attack the natives?” to “How will we win the fight?” The incentive was now eminently clear to crew members-saving their own lives. They no longer had a Plan B to fall back on. Interestingly, the Aztecs, who witnessed the burning of the ships, fled in fear. They did not want any part of a fight against a foe that confident of victory.

Read the article that elaborates on the message shared above and in ths cartoon.