

“I have written a book on leadership called “Just Ask: Greatness Happens When You Ask.” “Just Ask” reflects my belief that leaders today should spend the vast majority of time asking questions and not telling people what to do.
Question-based leadership requires putting your ego aside, but the rewards are considerable. You will see improvement in all these areas: trust, empowerment, motivation, cooperation, inspiration, courage, decision making, problem solving, direction setting, resource allocation, and more.”
Gary Cohen,
Author and Executive Coach
“For innovative thinking and getting a new slant on an old problem, Gary Cohen is incomparable. He brings his rich background in growing a business and transforming it and himself to everything he does.”
- Marcy Syms,
CEO Syms Corporation
“Gary's thoughts about leadership have the promise to help leaders on the front line be much more effective. Asking questions is not just about decision making, it is what leaders use to lead!”
- General Jack Chain
“Gary Cohen's “Just Ask” approach to leadership made me question my own habit of 'leading by example.' Is it not more proactive to lead by provoking a response instead of requesting a spectator? And, is it not ultimately more productive by reacting to new solutions instead of judging redundancies?”
- Vance Van Petten,
Executive Director of the PGA
“While I honestly wasn't conscious of it, Gary's notion of 'leading by asking' nicely captures my own style. This approach creates a more collegial attitude, it opens dialogue and shows respect for those who are closer to and have responsibility for the issues. In many cases it is also appropriate because each generation seems to be smarter than the last. As a tool, Gary's book can raise everyone's awareness of the social and intellectual power of asking rather than telling.”
- Tom Pritzker,
Chairman & CEO Hyatt Corporation
“Gary's concept of Just Ask Leadership is new and illuminating. It is what we do as leaders. Gary has brought unconscious competence in the world of leadership into our consciousness.”
- Matt Wisk,
CMO United Online (NetZero)
“I think Gary's Just Ask leadership approach is an insightful and unique way of looking at the leadership problem that will give a leader a very definite way of putting positive leadership into practice. In other words, taking your ego out of it, listening to your people - those positive leadership attributes that I think are important.”
- Captain James A. Symonds,
USS Ronald Reagan
“Good questions and active listening are the hallmark of a great leaders in the private, public and non-profit sectors. Gary Cohen illuminates this pathway to excellence in his new book, with real incite to what makes a question "good" and what to listen “for”.
- John C. Read,
President & Chief Executive Outward Bound
“Peter Drucker once said, “There is nothing so useless as doing efficiently that which should not be done at all.” Gary Cohen, in his theory that leadership should ask questions and not dictate, is on to something big. Leaders today need to listen to and empower staff to sift through the maize of complex yet insignificant “noise” in the business world. Listening carefully to those that touch the client is key to growing a sustainable business.”
- Alan J. Krause,
President MWH Natural Resources, Industry & Infrastructure Inc.
