

“I have written a book on leadership called “Just Ask: Greatness Happens When You Ask.” “Just Ask” reflects my belief that leaders today should spend the vast majority of time asking questions and not telling people what to do.
Question-based leadership requires putting your ego aside, but the rewards are considerable. You will see improvement in all these areas: trust, empowerment, motivation, cooperation, inspiration, courage, decision making, problem solving, direction setting, resource allocation, and more.”
Gary Cohen,
Author and Executive Coach
“Gary's ADT leadership methods work and are relatively simple to implement in any organization. He teaches you how to ask the right kind of question, not the 'let me grill you'- type question that creates barriers and ill will. If you aren't asking questions, it means you are not naturally curious--a clear sign of someone mired in the past.”
- GL Hoffman,
President & CEO JobDig
“Gary Gohen's “Ask, Don't Tell” promises to be a refreshing and powerful insight into leadership. I discovered long ago that it is more important to ask the right questions rather than pretending that you have the right answers. Gary's approach would result in greater employee engagement leading to better results.”
- Harsh Pati Singhania,
Managing Director JK Paper Limited
“What is your source of innovative ideas? Who and how do you ask to get the really new and insightful stuff? Gary gets it! You ask those that interface with customers, or those that make stuff all day, every day. And, he has researched the most effective questions to ask.”
- Bill McLaughlin,
Chairman & CEO Select
“This is my favorite kind of book! A fascinating way to learn how alteration in your approach to leadership can have radical effects on results. Just Ask is a thoroughly engaging, well-researched book that has changed the way I run my business. Where will your next breakthrough idea come from?”
- Kayle Neeley,
Vice President, Norwegian Cruise Line
“Gary Cohen's idea of “question-based leadership” gets at the heart of what real leadership is all about -- dropping the ego and using the power of questioning to stimulate others to think for themselves.”
- Audie Dunham,
Chief Operating Officer, The Arthur Group
“Gary has hit the nail on the head. For most companies, their greatest resource is their people. If leaders don't ask what they know, a valuable corporate resource will have been wasted.”
- Steven Segal,
Founding Partner, J.W. Childs Associates
“Gary's “Just Ask” technique empowers employees to manage their own destiny, which empowers managers to become leaders. Managing my staff used to be like herding cats, but thanks to Gary's “Just Ask” methodology, I now find myself at the head of a pack of tigers.”
- Ken Clark,
Founder/CEO, 1-800-Translate
“I have found Gary’s “Just Ask” approach to be a very effective way for me to help others assume responsibility and free myself to focus on the areas that truly require my attention. This approach has helped elevate thinking throughout our organization, including my own.”
- Matt Van Slooten,
President, Carlson Real Estate Company
“Gary's unique style of probing the most basic human behaviors sets him apart from many management gurus. He forces introspection, gets results and motivates as few can. If you're really ready to examine your leadership style, this book is for you!”
- Gary F. Beck,
Vice President, Direct and Database Marketing Centex Homes
“Ask, Don’t Tell applies to schools as well as businesses. Administrators can empower teachers and teachers can empower students simply by asking thoughtful, open-ended questions.”
- Arne Duncan,
CEO, Chicago Public Schools
“I always thought Gary Cohen asked a lot of questions! Now I realize that this is a very effective leadership style. It's a real breakthrough.”
- Marshall Besikof, CPA, JD, LLM Partner,
Lurie, Besikof, Lapidus & Company, LLP
