CEO/Business Owner of Manufacturing Company
Challenge: The CEO needed to prepare his company for sale by: accelerating growth of earnings, readying his team to run the company without his involvement, and systematizing sales.
He chose CO2 Partners because he wanted to work with a consultant who had entrepreneurial experience, specifically someone who had:
- Founded his own business
- Organically grown that business
- Managed large-scale operations
- Acquired other businesses
- Taken a business public. He also wanted someone who knew how to manage.
Action: We first worked on his leadership style. He learned how to elevate the level of engagement in his team by involving them in the planning process. We next assessed his team—distinguishing the top talent from those who were not contributing sufficiently. After reorganizing and hiring some top talent, we began to look at how he positioned himself in the market. He brought in resources to do the positioning and branding work. We then turned our attention to marketing, training, and the sales process, and established how, with some automation and incentive programs, he would be better able to predict sales.
Result: A year later, the company’s sales and earnings were up, the team retained and added top talent, and the owner was able to sell at a higher price than he had thought possible.