Klout measures your level of influence online. To increase your Klout score, you must drive action online (by getting lots of “likes” and comments on Facebook and LinkedIn, retweets on Twitter and reshares on Google+, for instance). Just generating online content isn’t enough; people have to engage with your content. The exact calculation of Klout scores is a bit murky, but your score can give you a quick barometer of your social media savvy and the quality of your content. Search firms and Human Resource departments are using Klout quite a bit now, and that’s reason enough to be aware of your Klout.
The average Klout score is 20; the highest possible is 100. According to the articles I have read, you should aim to get a score over 40. If you are in very public position, your number should be higher (over 60). Here are some random scores: The Aflac Duck has a Klout score of 49 because of his tweeter volume, Warren Buffet has a 58, and Gregg Steinhafel, CEO of Target, has no Klout score (I hope he does not find himself in search for a new gig after scoring a bull’s-eye).
Klout.com’s clout is growing. If you want yours to, too, make sure you know how to increase your Klout score.