If you’re like the average American, you likely see 16,000 brands in any given day. That’s a lot of competing images. No wonder so much attention is given to make logos eye-catching.
Want to know what got eyes to stop or pause in 2011? Bill Gardner of LogosLounge discovered the following trends: circles, brown, dandruff (the purposeful flaking of images), trees, thin lines, loops, and bands. Some logos appear to vibrate and others shift color gradients subtly. They suggest movement, and movement draws our attention.
What are you doing to catch your customers’ eyes?