Challenge: The CEO realized that she needed a sounding board and assistance with growth strategies. But she was so buried in work that she rejected the idea of coaching. She was sure she simply didn’t have time.
Action: We guaranteed we would find her three times the time she spent with her coach. We determined what brought the most value to the company and which of those activities could be done by others in the organization. Some delegation required training subordinates, but other tasks could be passed on to employees who were capable of handling them immediately.
Result: Within three months, she had freed up over 40 hours of her time[JG1] so she could focus on what was most important to her. CO2 worked with her for three years, and achieved a large number of revenue-gaining outcomes.