Gary B. Cohen

Managing Partner – CO2 Partners, LLC

Gary is famous for asking; he wrote the book on it. He probes his clients with the only kind of questions that can produce change: unexpected ones. From the client’s answers, this dedicated Minneapolis leadership coach offers not just insights but alternative courses of action.

“There always are several good roads to Rome,” he says. “The key is to identify the one that best fits both your head and heart.” He focuses on the destination–and not the possible curves in the road–for a simple reason: most obstacles are artificial, and the rest are in our heads. “Clear your head,” he believes, “and the obstacles disappear.” This may explain why Gary’s clients call him “eccentric in exactly the right way.” Gary has yet to meet a client who wants to be ordinary, and he helps them enjoy unusual success by employing unusual approaches.

CEO experience: Managing Partner and Co-founder of CO2 Partners, LLC (2004), an Executive Coaching and Leadership Development Firm. Founded ACI in 1989 with $4,000 and two employees, then grew 48 percent compounded annually for 12 years to over 2,200 employees and went public on the NASDAQ. ACI was one of Venture Magazine’s Top 10 Best Performing Businesses and Business Journal’s 25 Fastest Growing Small Public Companies, and Gary was an Entrepreneur of the Year finalist.

Board memberships: All Kinds of Minds, Harvard Alumni Club of Minnesota, IC Systems, Inc., Richfield Bank, ACI, Telecentrics,, Outward Bound National Advisory, HBS Alumni Club of Minnesota (Past President), Minnesota Zoo Foundation among others.
Author: Just Ask Leadership: Why Great Managers Always Ask the Right Questions (McGraw Hill 2009); articles for Business Week, Leader to Leader, and Forbes.

Clients: Unilever, Intel, Genentech, MetLife, Thermo-Fisher, and 100-plus entrepreneur-led businesses.

Education: University of Minnesota (B.A); Harvard Business School; Covey Leadership Center; Disney Leadership Institute; and Aspen Institute Crown Fellow.

Want to know more about Gary’s approach to leadership and life? Read his blog, Elements of Leadership.